Retailers benefit from Chinese tourists who spend an average of £2,174 each per visit on high value luxury goods*
09 March 2017 – Anagram Systems (Anagram), a leading developer of business management software for retailers today announces a partnership with Global Payments Inc. (NYSE: GPN), a leading worldwide provider of payment technology services. The agreement will enable retailers to accept payments using UnionPay, helping them engage with the increasing number of high-spending Chinese tourists who are visiting the UK.
Anagram will be integrating Global Payments’ solutions with Encore, the software developer’s business management system for SMB retailers. Integration will enable retailers to process payments made by Chinese customers using Encore’s Electronic Point of Sale (EPoS) functionality. Global Payments’ solutions can also be used to accept Visa and Mastercard transactions in addition to UnionPay.
The agreement is part of Anagram’s ongoing strategy to support independent retailers in the UK, equipping them with the technology they need to access new and growing markets.
Flight bookings from China to the UK are up 88% on 2016 for this year’s Chinese New Year holiday period, according to market research firm ForwardKeys. Visit Britain estimates that Chinese shoppers spend an average of £2,174 each during their stay – about three and half times the average of other visitors. Shopping is a high priority for many Chinese tourists as branded luxury goods in the UK can be up to 30 percent cheaper than in China, due to its high tax on high end purchases.
Commenting on the partnership, Andrew Morgan, Managing Director Anagram Systems said, “The recent fall in the value of the pound against the Yuan has made it much more affordable for Chinese tourists to visit Britain. This, combined with the easing of the visa system and an increase in the number of direct flights between the UK and China has made Britain a highly popular shopping destination for wealthy travellers who are keen to buy British goods.”
“Our retail customers – particularly those who sell luxury items such as watches, jewellery, handbags and designer clothing – have reported an upsurge in the amount of sales to Chinese customers. By enabling retailers to process UnionPay card payments, we’re helping them develop and service a new and potentially highly valuable customer-base.”
“Anagram Systems support a multitude of sectors, offering a wide range of point of sale choices supporting client requirements,” said Douglas Adams, Semi Integrated UK Sales Manager, Global Payments: “We have chosen to partner with Anagram Systems based on the management’s extensive market knowledge and customer friendly approach to doing business with them.”
Anagram Systems is a market leading developer of accounting, inventory control and Enterprise Resource Planning (ERP) software for small and medium size businesses. The company has more than 35 years’ experience of developing fully integrated front and back office management systems for SMEs in the UK and USA. Anagram supports more than 2,000 companies worldwide.