We were recently invited to contribute an article about the transformative power of technology to the Timber Trades Journal. The piece focuses on the technologies which are enabling smaller business (in this case timber merchants) to compete against much larger competitors.
The cost of setting up a website equipped with shopping cart functionality has dropped in recent years, as had the price for integrating front and back office systems such as CRM and ERP software. Some web platforms such as the community edition of Magento are free…ecommerce is more accessible to smaller business than ever before.
The ubiquity of smartphone use is also a game changer in terms of how people research products before they make a purchase and this is also covered in the piece. Click here to read the full article.